BIOEN 599E
 Intro to Technology Commercialization

 

 

INTRODUCTION TO TECHNOLOGY COMMERCIALIZATION

Instructor:             Yongmin Kim, Professor of Bioengineering and EE

                             Paul Budak, Encompass Ventures

 

 

Key Volunteer       Scot Land, Encompass Ventures

Instructor:                                         

 

 

Credits:                 4 credits

Time:                    4:30 - 6:20 p.m. Tuesdays and Thursdays

 

Main Themes:       How to move technologies to market (via intrapreneurship or

                             Entrepreneurship) and on necessary skill sets

 

Important

links

Library resources:

Engineering Library

Foster Business Library

Program for Technology Commercialization Resources at Foster Business Library

Technology Commercialization Resources

Class
& Date

Topics

Instructors/Lecturers
EXAMPLE FOR FALL 2004

Class 1
Sep. 30, 2004

Introduction

  1. Goals and expectations
  2. Class content and structure
  3. Requirements of course
  4. What is technology commercialization?
  5. Experiences in technology commercialization

·         The view from academia

·         The view from the entrepreneur

Yongmin Kim, Ph.D.
Professor, UW Bioengineering/EE


 

Joe Eichinger

President, AcoustTx Corporation

 

Class 2
Oct. 5, 2004

Opportunity and Risk Recognition

  1. Identifying and assessing opportunities
  2. Management of risk
  3. Analysis tools

 

 

Scot Land
Partner, Encompass Ventures

 

Class 3
Oct. 7, 2004

Introduction to Market Research/Needs Analysis

  1. Customer analysis
  2. Market analysis
  3. Competitive analysis
  4. Researching techniques and sources
  5. Due diligence research

 

Bob Hart, Ph.D.

CEO, Telesym

 

 

 

Peter Stevens
Librarian, Foster Business Library

 

Class 4
Oct. 12, 2004

Product/Product Analysis

  1. Idea
  2. Design
  3. Proof of concept
  4. Prototype
  5. Regulatory approval
  6. Customer feedback analysis

7.       Strategy

8.       Product Dev. Process introduction

 

Allan Stephan
President and CEO, Stratos Product Development Group

 

 

Class 5
Oct. 14, 2004

Student Presentations & Discussion

Allan Stephan
President and CEO, Stratos Product Development Group

 

Class 6
Oct. 19, 2004

Intellectual Property

  1. Definition of IP
  2. Creation
  3. Identification
  4. Prosecution
  5. Protection
  6. Licensing intellectual property
  7. Hiring a patent attorney

 

Karl Hermanns, JD
Partner, Seed Law

 

 

Class 7
Oct. 21, 2004

Intellectual Property (continued)

 

  1. Corporate perspective
  2. Academic perspective
  3. Valuing IP

Karl Hermanns, JD
Partner, Seed Law

 

 

Larry Nelson
Boeing

 

 

Class 8
Oct. 26, 2004

Contracts and Negotiation

  1. Contracts
  2. Different kinds of agreements
  3. How they are used
  4. Scope of negotiating (personal, business)

 

Laura Pucket, JD
Partner, Gray Cary Law Firm

 

Jeffrey Harmes, JD
Partner, Gray Cary Law Firm

 

Class 9
Oct. 28, 2004

Business Plans for Technology-Based Companies

  1. Purpose of the business plan
  2. Elements of the business plan
  3. Presenting the plan – selling

 

 

Joe Eichinger
President, AcoustTx Corporation

 

Ron Howell
President, WRF Capital & WRF Foundation

 

Class 10
Nov. 2, 2004

Marketing/Sales/Distribution

 

  1. Product
  2. Price
  3. Place (distribution)
  4. Promotion
  5. Branding
  6. Sales
  7. Technical support

 

Wayne Wager, MBA
Managing Partner, Encompass Ventures

 

Scott Bedbury
Marketing consultant

 

Class 11
Nov. 4, 2004

Company Organization

  1. Formation/structure
  2. Taxes and tax planning
  3. Equity - sharing the pie
  4. Structure and function of a company
  5. Case study

 

Sonya Erickson, JD
Attorney, HellerEhrman Venture Law Group

 

 

John Robertson, JD
Attorney, HellerEhrman Venture Law Group

 

Class 12
Nov. 9, 2004

Project Management

 

  1. Methodology
  2. Project planning
  3. Project monitoring
  4. Interpersonal management

 

Dean Baker Ph.D.

Northrup

 

 

Class 13
Nov. 16, 2004

Customer Support and Service

 

1.      Various models

2.       Best practices

3.       Internal processes

4.       Value to the corporation

5.       Influences of on-line and outsourced support

 

 

Dan Jordan

Technical Marketing Manager

Philips Medical Systems, Heartstream

 

Class 14
Nov. 18, 2004

Introduction to Operating Plans

 

  1. Finance & Accounting basics
  2. Understanding financial statements

·        Balance sheet

·         Income statement

·         Cash flow statement

  1. Strategy and tactics
  2. Building the pro forma
  3. Costs:

·         Startup versus large enterprise

·         Fixed versus variable

·         R&D vs. manufacturing

 

Mitchell Hymowitz, MBA
President, CFO Services

 

Sung Wei Chen, MS
Phase Zero Consulting

 

Class 15
Nov. 23, 2004

Technopreneur – Case Study

 

David Auth, Ph.D.

Funding/Financing — External Funding Sources

 

  1. Types of financing
  2. Time value of money
  3. Sources of Capital
  4. Bootstrapping and Self-financed growth
  5. Venture Capital 
  6. Exit strategies

 

 

Bill Tenneson

Partner, Encompass Ventures

 

 

Class 16
Nov. 30, 2004

Funding/Financing — External Funding Sources (continued) 

 

  1. Grants and Government funding
  2. Non-profit investment and gifting

 

Sayan Pathak, PhD
Insightful Corp.

 

Tab Wilkins
Associate Director, WTC

 

Funding/Financing — Internal Issues